Willie Jeffries was a football coach that’s as all about excellence. He not only preached excellence, he lived it. I became interested in Coach Jeffries when he was at Wichita State in Kansas and showed his innovative skills by developing The Trap &=Freeze Option and the unique Freeze Option. These unique options baffled defenses & made Witchita St.competitive & was popularized by Larry Beckish & George DeLeone. . Here’s Coach Jeffries & his storied career.